Creating an inspiration board is a great place to start when building a brand identity, whether you are doing design for yourself or you are hired as the designer. Lately I have had to make choices on what should be an inspiration board. I have found out that making a list of what kind of images to include. Making an inspiration board should help you visualize and make choices along the way. These are just some tips I found helpful while building a brand identity.
These images could include; logo and branding examples, colors, type, patterns, and textures. Any items that represent the business. Searching through magazines that represent the desired style is a great starting point. Take some pictures or scan in the images for the board.
When you look at the board you should get a visual overview of your brand. Refer back to this creative board, when you revamp your website, building your logo, or adding new elements to your business.